Let's kick off the new year right by showing you that the “shiny” things in the digital landscape tend to be distractions from what we really should be saying on the social web. That those distractions keep you from understanding and executing on your brand’s story and the parts of that story that your customers want to hear about.
I will be visiting the Bulldogs to talk about the current state of social and how brands build up on the platforms and excel at the community building that can occur there. I have been talking all Fall about being a maker and creating at scale to own your universe and build a story that your customers dig.
You have taken the first step of building an audience that wants to hear from you, but what do you say to them? How often do you say it? What mediums do you use and when? Modern marketing can be paralyzing, which is why this session will focus on tricks and tried-and-true methods that will help you talk to your customers in the modern marketing landscape.
On June 26th, 1997 we began to learn the story of the boy who lived. Please join us on Saturday, June 23rd to celebrate the story of Harry Potter.
We will be bringing the kids from St John's Home to this event and proceeds from some of the events that day will go directly to Now Playing for Kids
Focusing on advanced digital marketing strategy, this event will provide a glimpse into the industry’s future as well as tips on hiring and managing digital marketing talent. Speakers will focus on cutting-edge topics such as online reputation management and influencer marketing. Digital Marketing Secrets Revealed targets marketers with intermediate or advanced digital marketing knowledge.
I love this event and have been involved since the first Auto Show in Grand Rapids going back twenty years. Proceeds from this premier event will help provide lifesaving and innovative care at Helen DeVos Children’s Hospital. Throughout our partnership with the Grand Rapids New Car Dealers Association, over $1.7 million have been raised to support vital programs. We hope you can join us!
Proceeds directly benefit a wide range of children's charities. Funds raised will support services for children of all ages from birth to 18. Since 1976, the Charity Preview has raised more than $112 million for southeastern Michigan children's charities - over $41 million of which was raised in the last 10 years alone.
I am excited to be the keynote speaker at the MOS 2018 Sales Kickoff event. We will be talking about making the customer the hero to kill it in 2018.