I am excited to delve into the latest consumer sentiment insights from the readers of MLive, offering a unique window into the evolving preferences and behaviors of Michigan's travelers. This rich data not only reflects the current trends shaping our industry but also serves as a crucial guide for travel partners looking to navigate the complexities of the tourism landscape in 2024. Armed with this knowledge, we have the unprecedented opportunity to tailor our offerings, ensuring they resonate deeply with our audience's desires for authenticity, sustainability, and immersive experiences. By leveraging these insights, we can make informed decisions that not only elevate the traveler's journey but also contribute to the sustainable growth of Michigan's tourism sector.

It is the spring session of my class on storytelling for social media with my dear friend Dr. Marcus Collins. at the legendary Ross School of Business

Eric’s first talk in Flint for 2024 will focus on what is trending in social media, how to stay on top of technology, how AI fits into your workflow, and how you better serve your customers

Sign up here

Another West Michigan Bourbon Society tasting event at the Alto Bar and this line-up is incredible. See you there.

I am doing a guest lecture for Social Media in Organizations talking about how to stay up on the latest platforms and the changes to those platforms in order to continue to connect with an audience.

I will be giving a keynote around innovation and what we should be thinking about as an organization heading into 2024.

The West Michigan Bourbon Society heads to Alto for the first event of 2024 for a 5 bourbon tasting.

Eric will be talking with the middle school students at North Rockford Middle School about storytelling and how to create a career on the web.

My favorite event of the year to be able to teach at the Ross School of Business and talking about storytelling in the era of the internet.

Referred to as one of the most memorable moments of her career by a 2022 honoree, this red-carpet affair honors nurses of Michigan that go above and beyond making a lasting impact on our community.

The honorees are nominated by the readers of MLive.com and chosen by a panel of judges that includes experts from the local medical field. ​

Details soon

How do you start a story? What makes it connect? Have you ever been to a party where there is that ONE person who everyone is gathered around and he or she is holding court – telling stories? 

What if your brand could do that? 

What if it could do that at scale? 

The internet is full of brands taking advantage of a world where ads don’t work as well or maybe at all, and that audience demands more from you. They want you to tell them a story but not about you, about them. Grab a seat – it’s time for a story about how to build a story.

How do you build a brand in a world where there are millions of distractions keeping the customer from paying attention to you? How to you create content that builds trust so you are even a brand they might consider? Eric Hultgren will lead this class on branding focused on understanding how to connect what you do to who you do it for so that your customer can feel connected and engaged. Build a brand for the digital age that not only connects with customers but gets them to buy from you.

Eric will be the MC of this event

Eric will be the host for the Cleveland Top Workplaces event celebrating the best companies in the area.

Eric will be talking with interns from The Flint & Genesee Chamber about how to think about building a personal brand.

Eric is the host of this year’s New Jersey Top Workplaces event

A storytelling veteran with experience in any form of media you could think of will illuminate how stories, the lifeblood of human understanding, can turn the seemingly mundane into something truly remarkable. If your brand struggles not only to capture the story of your brand but to put those stories into action. This is the event for you.

The High School Standouts Award ceremony is all about sharing the stories and triumphs of Northeast Ohio’s High School students on and off the field. The event will recognize dedication, teamwork, perseverance, and passion in the classroom, on the field, and outside our community. 

I will be giving a virtual keynote on Feb 15th about how to build your brand on your phone.

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I will be the guest lecturer at the University of Michigan talking about social media, influencer marketing, how to tell a story, and why vanity metrics are dead

For this event I will be talking about storytelling in social and how to build out content at scale that your customer will actually want to watch.

In April 2020, Tom Hanks did a monologue for Saturday Night Live that was filmed on an iPhone. The minute that monologue hit the airwaves, everything changed. To quote Marshall McLuhan, if “the medium is the message,” the message was clear — consumers now see no difference between a TV camera and the camera in their pocket. What’s more, TikTok now commands more attention than Facebook and Instagram combined, and how you reach your customer has changed forever. In this session, you will learn actionable tips to create captivating video with your phone that are both repeatable and scalable at a speed your customer has come to expect.

Small Businesses are the drivers of Northeast Ohio’s economy. Providing over 2 million jobs in our region.

Running, and growing a sustainable business isn’t easy. Additional funding, new business leads, and fraud are only a few concerns that keep business owners up at night.

Small businesses lose valuable time to trial and error. The cleveland.com Small Business Forum gets straight to what will work for small businesses from experts in finance, marketing, and more.

Network with fellow business owners. Gain valuable insights that you can put to action right away. Share your experience.

Leading a session with the incredible kids at New City to talk about how we build stories that connect with humans and then get them to take an action.

As a way to show our appreciation for our frontline workers, cleveland.com and The Plain Dealer will celebrate and tell the stories of 14 of Northeast Ohio’s Top Nurses.  

Out of 169 nominations, a voting board has chose 14 honorees for the Top Nurses Awards 2022. These nurses were nominated by community members in May. They will be honored during an awards ceremony on September 22, 2022. 

This event takes place at the Flint Development Center as I walk you through the history of storytelling and how that can help you build your brand.

I am doing a virtual workshop in Flint to teach people how they can build their brand on Linkedin