For over 30 years, the AMA Symposium for the Marketing of Higher Education has been a leading event in shaping the future of higher ed marketing.

Our peer-reviewed program is designed to help you refine your strategy, strengthen your institution’s reputation, and ensure long-term financial health. Beyond the sessions and presentations, the Symposium offers a collaborative space where ideas turn into action and innovation drives progress.

For the third year in a row, we’re excited to debut our 2025 Parent-Student Survey an exclusive, first-look presentation of key insights into what drives enrollment decisions, expectations, and perceptions in the current landscape. Be among the first to explore the findings and apply them directly to your institution’s strategy.

Join fellow marketers in building a brighter future for higher education—register today to be part of this transformative experience.