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Storytelling @ University of Michigan

  • University of Michigan 701 Tappan Avenue Ann Arbor, MI, 48109 United States (map)

This fall, I’m teaching a class at the University of Michigan: Storytelling in the Age of AI. It’s a crash course in how AI is reshaping the way we communicate across marketing, media, and personal branding.

We’ll get hands-on with tools like ChatGPT, Perplexity, Gemini, and Midjourney, break down real-world examples from industries like travel and healthcare, and explore what it means to stay human in a world of machine-generated content. Whether you're into creative writing, digital strategy, or just want to understand how to stand out in the AI era, this workshop is designed to give you practical skills and a fresh lens on storytelling.

No previous AI experience needed. Just bring your curiosity.