How do you build a brand in a world where there are millions of distractions keeping the customer from paying attention to you? How to you create content that builds trust so you are even a brand they might consider? Eric Hultgren will lead this class on branding focused on understanding how to connect what you do to who you do it for so that your customer can feel connected and engaged. Build a brand for the digital age that not only connects with customers but gets them to buy from you.