How To Win Travelers in 2026: Placemaking and City Branding
How DMOs Can Win Travelers in 2026
Destination marketing organizations are facing a new era in travel: empowered by technology, influenced by AI, and shaped by fast-evolving consumer expectations. On this episode of Field Notes, Eric Hultgren hosts Ben Knapp of Saffron Consultants to dissect the latest City Brand Barometer and share what DMOs should prioritize to rise above the competition and attract more visitors in 2026.