TikTok Travel Ads Powered by Smart+: What DMOs Need to Know
TikTok has become the world’s digital departure lounge a place where curiosity turns into booked trips. Now, the platform is making it even easier for travel brands and DMOs to reach high-intent travelers through its newest innovation: Travel Ads powered by Smart+.
The new solution launched at the end of September lets advertisers automatically promote destinations, hotels, and experiences at scale, using AI-driven personalization and catalog-based creatives. For DMOs competing for attention in an oversaturated marketplace, it’s a chance to connect inspiration directly to conversion.