What Alexa + AI Mean for Commerce
Amazon has always been at the forefront of Internet innovation, including Artificial Intelligence. I’m not just talking about Alexa, Amazon’s intelligent assistant and perhaps the most impressive consumer technology of 2016. Amazon also utilizes AI in its core product: the personalization engine that drives Amazon.com. Whenever Amazon’s website recommends an item to you (e.g. “Customers Who Bought This Item Also Bought”), part of the technology behind that is AI. More specifically, deep learning via neural networks.