The Rise of Video Content

As we round the corner towards our next Mornings@MLive where we will talk about social as a “language”I wanted to focus on what Gary Vaynerchuk calls “the most important strategy in content marketing,” video. Are you using video? If you are where? If you aren’t why not? In Gary’s latest piece entitled “The Rise of Video Content” he tackles all your questions with his trademark wit and real world advice.

Where should you start? Facebook. As Gary points out, YouTube is going in the wrong direction for your business while Facebook is housing 4 billion with a “b” streams a day – how many of those streams are from your brand?

In fact, Gary says “Facebook video for my brand has become the best way to reach my fans at scale. Couple that with their new video ad products for sales and direct response and the fact that they’re the greatest data company of all time for marketers and you have some serious reasons to spend some real money on Facebook video ads and video content for Facebook.”

If you have played in the video space on facebook, have you tried Twitter? With the acquisition of Periscope and the ability to use video natively on Twitter (although admittedly it is a bit wonky at times), Twitter is going all in where you should be playing – video.

Gary Vaynerchuk uses Twitter in a way most brands aren’t willing to engage; “Video on Twitter truly is social and the best way to use Twitter video is by connecting and engaging, rather than just pushing. As Twitter has grown in size, it’s become a listening platform. Six years ago, I could send a tweet and get more engagement on it than I do now. I had less of an audience, but the audience was paying closer attention. It was more serious. Now the amount of information and users on that platform has gotten so intense that it’s hard to have that same engagement. It’s hard to get anyone’s attention.

That’s why the game, the real way to win with Twitter video, is through engagement — using it as a “pull” rather than a “push.

Read the rest of Gary’s thoughts here and subscribe to “Ask Gary Vee” for more such brilliance. Gary has been kind enough to share some of this content with us and we hope you will be smart enough to now connect with him as we do, every day.



Eric HultgrenComment