Two keynotes. One question: What if the answer isn't more data—but better seeing?

In 2026, visibility breaks differently. AI changes how travelers find you. But it doesn't change what makes them stay.

[Minnesota Tourism Association] brings Eric Hultgren to show you how to stay curious when the algorithms get smarter. How to cultivate wonder when you're drowning in metrics. How to build teams that play, not just execute.

Two stages. Two perspectives. One outcome: becoming impossible to ignore.