We don’t arrive with all the answers, we build them by sharing what works. In this three-hour session, Eric Hultgren brings real-world experience from the social front lines to move beyond theory and anecdotes. This isn’t a class about what’s trending; it’s a working session focused on how to actually execute, test, and adapt social strategies inside organizations. You’ll leave with practical frameworks you can apply immediately, and a clear understanding of how to measure what matters so your work can prove its value.