In April 2020, Tom Hanks did a monologue for Saturday Night Live that was filmed on an iPhone. The minute that monologue hit the airwaves, everything changed. To quote Marshall McLuhan, if “the medium is the message,” the message was clear — consumers now see no difference between a TV camera and the camera in their pocket. What’s more, TikTok now commands more attention than Facebook and Instagram combined, and how you reach your customer has changed forever. In this session, you will learn actionable tips to create captivating video with your phone that are both repeatable and scalable at a speed your customer has come to expect.