In today’s day and age, your digital brand is usually the first thing people “know” about you. Every choice you make in that space reflects your beliefs, enhances or tarnishes your connection to your employer, and drives new business for you or your competition. Eric Hultgren, director of social media and content marketing will talk about the pillars of building a brand and how you can create content at scale that speaks to who you are and how you want to build your sphere of influence.