Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, talks about how that the “shiny” things in the digital landscape tend to be distractions from what we really should be saying on the social web. Those distractions keep you from understanding and executing on your brand’s story and the parts of that story that your customers want to hear about. Eric has spent his life telling stories for brands on the radio, television, in the classroom, more recently on YouTube, Facebook, Twitter, Snapchat, Instagram and Linkedin. Bring your questions and get ready to level-up. Learn more about Eric at theincrediblehult.net. Cost is $25 for chamber members and $45 for prospective members. Advanced registration only to info@alpenachamber.com or 989.354.4181. Sponsored by Northland Area Federal Credit Union.