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The Art of Transmedia

A struggle for many marketing teams is that when they have an idea, it lands on one platform. Another idea is on a different platform, and a third is on yet another. All three campaigns talk about your brand but none of them connect to one another. What if there was a different way to tell a story? During this session, attendees will learn how to create a modern marketing campaign that connects your email to your billboard, your social to your radio, your print to your display – every aspect of your marketing speaking in a singular voice about your brand.

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Earlier Event: May 30
Mackinac Policy Conference 2017
Later Event: July 18
Storytelling workshop