Branding is a necessary evil in marketing. You know you should do it, but it isn’t very exciting because you can’t see it work or link it to a return on your investment. You may feel like it is just a big, vague expense that is wasting marketing dollars; and you are probably right…because you are doing it wrong.
Just because you are investing in “Branding”, or upper-funnel marketing doesn’t mean it shouldn’t be strategic or held accountable. Learn HOW to create an intelligent, proactive digital branding strategy that will generate performance and help you maximize your return and minimize wasted dollars.