Back with my friends from the AMA to talk about social media at the halfway mark of 2019. On the web there are makers and takers, people who create and people who consume. To win the day your brand has to create its own universe and learn how to manage that community.
Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, talks about how that the “shiny” things in the digital landscape tend to be distractions from what we really should be saying on the social web. Those distractions keep you from understanding and executing on your brand’s story and the parts of that story that your customers want to hear about. Eric has spent his life telling stories for brands on the radio, television, in the classroom, more recently on YouTube, Facebook, Twitter, Snapchat, Instagram and Linkedin. Bring your questions and get ready to level-up. Learn more about Eric at theincrediblehult.net. Cost is $25 for chamber members and $45 for prospective members. Advanced registration only to email@example.com or 989.354.4181. Sponsored by Northland Area Federal Credit Union.
Let's kick off the new year right by showing you that the “shiny” things in the digital landscape tend to be distractions from what we really should be saying on the social web. That those distractions keep you from understanding and executing on your brand’s story and the parts of that story that your customers want to hear about.
I will be visiting the Bulldogs to talk about the current state of social and how brands build up on the platforms and excel at the community building that can occur there. I have been talking all Fall about being a maker and creating at scale to own your universe and build a story that your customers dig.
You have taken the first step of building an audience that wants to hear from you, but what do you say to them? How often do you say it? What mediums do you use and when? Modern marketing can be paralyzing, which is why this session will focus on tricks and tried-and-true methods that will help you talk to your customers in the modern marketing landscape.